It is unstoppable in virtually all areas of the modern world. How many of us could have known just ten short years ago, just how vitally important the Internet would be in our day to day lives?
How many of us could have known that a business would no longer be able to rely on an ad in their local phone book, or in their local newspaper to drive that all important new customer, client or patient to the front door?
The Internet Has Changed The Paradigm Forever.
Embrace The Shift.
Society has shifted from the information age to the communication age. Don’t just inform people of products and services. You need to connect, interact, engage, create and share with consumers.
Googles Larry Page announced that “Andriod handsets are activated at 1,300,000 per day.”
(Source: businessinsider.com and plus.google.com)
To reach out and touch someone it’s no loner by phone but by smartphone. Businessses need to be mobile ready.
According to the 2012 Restaurant Internet Marketing Study, published by Restaurant Sciences, a provider of restaurant industry data and analytics, “the next step in optimizing online presence is the establishment of a mobile website”.
Google reported that 64% of consumers searched for restaurants from their mobile devices over Valentine’s weekend, 2012. The study showed that national chains are light years ahead of the independents, with only about one out of eight full service restaurant chains having a mobile ebsite. The numbers are even more dismal for independent restaurants, with only about one out of twenty utilizing a mobile optimized site. What makes this statistic especially shocking is that according to some studies and reports, half of all visits to restaurant websites are from mobile devices.
Costco Connection Monthly Magazine – May 2012
A yellow pages listing was once necessary for business. That evolved into the need for a Web page. Now, it all about apps: interactive tools for smartphone an tablets. Costco member Daniel Burrus, CEO of Burrus Research says, “most retailers haven’t considered a mobile strategy yet. They know their customers and consumers use smartphones and tablets, yet they view these things more as threats than opportunities. But if you want to thrive into 2012 and beyond, having a well-planned mobile strategy is key.”
Google Senior Mobile Account Executive, Elliott Nix, and Mobile Specialist, Shiv Kumar, published a webinar that included some interesting statistics. (2012)
As of the time of the webinar:
79% of large online advertisers did not have a mobile optimized site.
96% of small businesses did not have a mobile optimized site.
61% of consumers are more likely to purchase from retailers that have mobile optimized websites.
* * More States And Figures from 2011/12 * *
400% growth in mobile searches over the past year.
95% of smartphone users have searched for local information.
61% of users call a biz after searching.
59% of users visit a business after searching.
65% of all weekend Google searches happen on a mobile phone.
One in every two mobile searches performed is for local information.
1. Gartner, 2010; Google Internal Data, 2011; Google/IPSOS Reid 2011
3. Google “Mobile Movement: Understanding Smartphone Users”
4. Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011
5 Cisco.com /Cisco Visual Networking Index: Global Mobile Data Traffice Forecast Update, 2010-2015